Engineering Embedded Insurance at Scale.

THE CONCEPT: Contextual Authority

The goal was simple: stop treating insurance as an afterthought and start treating it as a seamless utility. In partnership with Leboncoin, we developed an Embedded Insurance ecosystem that proactively offers coverage exactly when the user needs it—on the property and auto listing pages.

• The Strategy: Transitioning from "passive search" to "proactive protection."

• The Integration: Deploying Dynamic Creative Optimization (DCO) to inject personalized offers into the user journey at peak intent.

THE DESIGN: High-Precision Reskinning

As the lead Designer, the challenge wasn't just aesthetics—it was trust transfer. We took Wesur’s complex insurance comparison engine and fully rebranded it into a White-Label experience that feels native to the Leboncoin ecosystem.

• The "Bons Plans" Hub: Designing high-impact banners for the new "Bons Plans" section, driving traffic through a high-authority navbar presence.

• The Landing Pages: Three dedicated high-performance LPs—Pet, Car, and Home Insurance—engineered for clarity and conversion.

• The Constraint: Cramming legal compliance, partner logos, and live pricing into a rigid 300x600 format without sacrificing the premium UI.

THE CHALLENGES: Navigation & Speed

Working with a titan like Leboncoin requires navigating corporate inertia.

• Iterative friction: Managing long decision cycles while maintaining design momentum.

• The Paradox of freedom: Having "carte blanche" meant the responsibility to define the standard was entirely on us.

• The fit: Solving the puzzle of technical data vs. visual minimalism within forced ad-unit dimensions.